Assembly Street

Brand identity studioStrategy / Identity / Digital

Assembly Street / London

Strategy
by design.

Selected work

01 / 08

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Mongo

Brand identity · Packaging · Digital

Clarity
Creates
Advantage

Independent by design
Working everywhere

EST. 2017

Selected work

Selected works.

A selection of living brand systems designed to be recognised, remembered and put to work.

Scoops identity presented as a three-dimensional ice-cream installation01

Scoops

Strategy · Identity · Packaging

A joyful identity system for a Saudi ice-cream concept, designed to turn every product, vehicle and service moment into a recognisable burst of character.

STIR Signature Roasted Coffee presented as a three-dimensional packaging installation02

STIR Coffee

Strategy · Identity · Packaging

A nocturnal tropical identity for a distinctive roasted-coffee range, pairing vivid origin stories with a dark, premium shelf presence.

The Urban Roastry presented as a three-dimensional coffee packaging installation03

The Urban Roastry

Strategy · Identity · Packaging

A prismatic coffee identity built around movement, light and discovery—bringing an experimental sensibility to everyday ritual.

Darbaar identity presented as a three-dimensional hospitality installation04

Darbaar

Brand strategy · Identity · Social

An expressive identity for a modern Indian dining experience—rich in detail, assured in tone and designed to perform across every touchpoint.

Stir campaign presented as a three-dimensional studio installation05

Stir

Strategy · Campaign · Social media

A high-energy campaign language for tropical beverage culture, built to stop the scroll and stay coherent at speed.

O'Cafe identity presented as a three-dimensional café installation06

O'Cafe

Identity · Packaging · Environment

A playful modular identity that turns the speed and convenience of an urban drive-through café into a distinctive brand experience.

Mongo identity presented as a three-dimensional packaging installation07

Mongo

Brand identity · Packaging · Digital

A vivid cross-cultural identity system for contemporary Asian food, combining bold utility with an irreverent point of view.

Enzo Italia identity presented as a three-dimensional studio installation08

Enzo Italia

Brand identity system

A warm, character-led identity system built to make Italian hospitality feel immediate, generous and unmistakably contemporary.

Assembly Street / About

Independent by design

Strategy first.
Beautifully useful identities.

Assembly Street partners with ambitious founders and teams at moments of change. We uncover the sharpest idea at the heart of a business, then build a brand system strong enough to carry it.

What we do

  • Strategy & positioning
  • Naming & verbal identity
  • Visual identity systems
  • Digital products & experiences
  • Campaigns & brand activation
15+Years creating meaningful brand experiences

Have something interesting in mind?

London · Bangkok · Everywhere

Let's makeit matter.