Assembly Street

Assembly Street / Selected work

Case study / 01

Scoops

Strategy · Identity · Packaging

A joyful identity system for a Saudi ice-cream concept, designed to turn every product, vehicle and service moment into a recognisable burst of character.

Scoops identity presented as a three-dimensional ice-cream installation
Scoops / Brand system

Overview

Playful Premium Indulgence

Problem

We needed to differentiate Scoops in a saturated dessert market where competitors relied on similar colourful branding and lacked a memorable premium identity.

Strategy

We created a bold visual system built around expressive typography, vibrant colours and playful brand assets to transform every customer interaction into a memorable experience.

Scoops brand identity system showing the logo, emblem, character, icons, typography, colour palette and branded packaging

System / 01

01Joy02Flavour03Character

One clear idea.
Built to move.

Scoops storefront with soft-serve cone and colourful branded ice-cream packaging
Next project / 02STIR Coffee