Assembly Street

Assembly Street / Selected work

Case study / 06

O'Cafe

Identity · Packaging · Environment

A playful modular identity that turns the speed and convenience of an urban drive-through café into a distinctive brand experience.

O'Cafe identity presented as a three-dimensional café installation
O'Cafe / Brand system

Overview

Elevated Coffee Rituals

Problem

O Cafe lacked a distinctive identity that reflected the quality of its coffee and the calm atmosphere it wanted customers to experience.

Strategy

We developed a refined, minimalist brand inspired by daily coffee rituals, using timeless typography, warm materials and a restrained visual language.

O'Cafe identity system showing the logo, café environment, menu boards, packaging, colour palette, uniforms, stationery, social media and patterns

System / 06

01Speed02Play03Recognition

One clear idea.
Built to move.

O'Cafe storefront with branded coffee cup, ceramic service and café stationery
Next project / 07Mongo