Assembly Street

Assembly Street / Selected work

Case study / 03

The Urban Roastry

Strategy · Identity · Packaging

A prismatic coffee identity built around movement, light and discovery—bringing an experimental sensibility to everyday ritual.

The Urban Roastry presented as a three-dimensional coffee packaging installation
The Urban Roastry / Brand system

Overview

Crafted Urban Experience

Problem

The existing identity failed to communicate the craftsmanship and premium quality behind the roasting process.

Strategy

We developed a sophisticated brand inspired by artisan roasting, using refined typography, earthy tones and premium packaging to celebrate quality and authenticity.

The Urban Roastry identity system showing the storefront, logo, coffee packaging, menu, colour palette, retail applications, stationery and social media

System / 03

01Light02Movement03Discovery

One clear idea.
Built to move.

The Urban Roastry storefront with chromatic coffee packaging and café table styling
Next project / 04Darbaar