Problem
Turn an energetic product story into a repeatable content system that could remain fresh across a busy social calendar.

Assembly Street / Selected work
Case study / 05
Strategy · Campaign · Social media
A high-energy campaign language for tropical beverage culture, built to stop the scroll and stay coherent at speed.

Overview
Turn an energetic product story into a repeatable content system that could remain fresh across a busy social calendar.
Bold cropping, saturated colour and rhythmic type create a modular toolkit with enough structure for consistency and enough freedom for constant movement.

System / 05
One clear idea.
Built to move.
