Assembly Street

Assembly Street / Selected work

Case study / 07

Mongo

Brand identity · Packaging · Digital

A vivid cross-cultural identity system for contemporary Asian food, combining bold utility with an irreverent point of view.

Mongo identity presented as a three-dimensional packaging installation
Mongo / Brand system

Overview

Modern Asian Identity

Problem

Mongo needed to communicate authentic Asian street food while standing apart from the visual clichés commonly found within the category.

Strategy

We designed a confident identity inspired by geometric construction, bold typography and contemporary Asian influences to create a recognisable and scalable brand.

Mongo Asian bao and street-food identity showing storefront signage, food packaging, menus, uniforms, social media, icons, colours and patterns

System / 07

01Fusion02Utility03Attitude

One clear idea.
Built to move.

Mongo storefront with branded bao presentation, takeaway packaging, chopsticks and sauces
Next project / 08Enzo Italia